hope all is well with you. In this update, I share my thoughts - and a few
resources - on how nonprofits and government leaders can look at opportunities
for increased volunteer engagement. While most senior managers review their
budgets almost daily, perhaps a review of volunteer utilization makes sense at
least once a year. What are the opportunities for leveraging volunteers in new
ways to get the work done? Is the organization taking full advantage of those
who are willing to serve?
Staff Think About Engaging Volunteers In Two Over-Arching Ways:
support program work
To support overall agency operations & capacity
involve other staff and leader volunteers in thinking about the question - In
what ways could skilled volunteers help us with building our capacity in such
areas as marketing, social media and IT? How about having a staff meeting
dedicated to exploring how new volunteer roles could further the work?
Existing Volunteers and Fans in New Service Assignments
research shows that one effective approach to retain volunteers is to help them
find new ways to stay involved. Someone who's been providing a direct service
might have professional skills they'd be willing to share. Think about pushing
out volunteer opportunities to your existing organization network (donors,
newsletter subscribers, social media, etc...) in addition to posting on sites
Organization Needs Be the Driver
heard loud and clear when I ran the Montgomery County Volunteer Center was that
most nonprofits need practical help for short-term projects or for ongoing
professional services. In short, ask for the professional work you need done.
If someone wants to do a strategic plan for your organization or do some other
planning work that you don't need, redirect that person's enthusiasm to
projects for which you need help.
me anytime should you have questions concerning how to maximize your engagement
of volunteers. I'm always happy to steer you in the right direction. Visit Volunteer
Frontier, to find great resources. Should you need additional help, my
rates are reasonable. Lastly, visit my blog to get my take
on trends and ideas in volunteer engagement. Post your comments there as well!