In this issue I address how to recruit volunteers for the longer term as well as highlighting a new study by Deloitte that shows the benefits of skilled volunteering for recent college graduates. As you look to the fall, contact me to learn more about how my volunteer engagement assessment can help your agency leverage the power of volunteers. I also provide coaching, consultations, staff training, and keynotes at reasonable rates in support of effective volunteer engagement.
Strategies For Attracting Longer Term Volunteers
I often hear from volunteer managers that it's getting harder and harder to attract ongoing volunteers. The biggest stumbling block that's often noted is that volunteers say they don't want to commit to long term assignments. One reaction from volunteer managers has been to create more episodic volunteer roles. The challenge is that for many agencies, what's really needed are volunteers who'll commit to a position/assignment for at least 6 months or longer. Here are a few suggestions for bringing on more ongoing volunteers:
To conclude, when people say they don't have the time, it also can mean that they don't think your offer/opportunity is worth their time. Keying in on what motivates prospective volunteers and demonstrating the benefits of your service opportunities will help more people realize that they actually can make the time to be involved.
Tapping College Student Talent
With the fall school season fast approaching, attracting college age volunteers to serve with your agency is probably already on your radar. The new Volunteer Impact Study by Deloitte shows that recent college graduates who've volunteered their professional skills with nonprofits are seen more favorably by human resource executives. 81 percent of HR staff would take skilled volunteering into account when evaluating a young college graduate who are also seen as more desirable. Talk about this study's results when recruiting college students for internships or other volunteer roles in your organization.
Volunteer Frontier Service ROI Calculator
Download the free Volunteer Frontier Service ROI Calculator (Excel) that helps accurately and simply provide the monetary benefits of volunteer engagement. Dollar amounts have been included as an example for a typical mid-sized nonprofit to show the investment in volunteering and return that could be expected. Plug in your own expenses and revenue to calculate the true financial contributions volunteers are making.